Re-imagining and Marketing Your Meeting in 2021

Marketing General Incorporated

Wednesday, February 24, 2021
2:00-3:00 PM ET

What’s the secret for creating and marketing an engaging and content-rich virtual meeting?

Hear how the American Association of Pharmaceutical Scientists (AAPS) reimagined, repositioned, expanded, and promoted their annual PharmSci 360 meeting – taking it from its original 4 days to 2+ weeks, moving all 350+ sessions online, incorporating an AI-powered networking platform, and adding post-event access to recordings–all without sacrificing programming or reducing registration fees!

Learning Objectives

  1. Understand why you should include your entire team – including those working outside of the meetings department – in discussions that set priorities and identify key meeting strengths and focus areas.
  2. Develop a framework that encourages imagination and innovation, yet sets realistic goals and parameters so your meeting matches audience expectations and budget.
  3. Develop plans that support your vision by ensuring the people who directly manage components of the meeting are talking to each other and own the choices that your team has made.
  4. Work with your marketing partner to make sure the all-important content and new format of the meeting is fully promoted, purposefully timed, and properly delivered.
  5. Know which information channels your members use and then ensure your message is contained within them and accessible in text, video, and conversation.

Earn 1 credit toward your CAE.


As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Please note that live webinars are eligible for CAE credit, but not on-demand/archived webinars.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame toward the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

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Marketing General Incorporated
625 North Washington Street, Suite 450
Alexandria, VA 22314
Phone: 703.739.1000
Toll Free: 800.644.6646
Fax: 703.549.6057