Tune-Up and Rev-Up: Improving Your Membership Recruitment Program’s Mileage

Marketing General Incorporated

Wednesday, April 26, 2023
12:00-1:00 pm ET

Presented by:
Elisa Joseph Anders, Senior Account Director, MGI

With Guests:
Julie Boggs, Vice President, Membership Development, ConnexFM | The Multi-Site Facilities Management Network
Tim Fest, CAE, Director of Membership, USCAP - United States and Canadian Academy of Pathology
Matt Rankin, CAE, Director of Membership Development, Intellectual Property Owners Association (IPO)

Want to get more mileage from your membership recruitment program? In this webinar, you'll learn how to improve your Miles Per Dollar and get more members from your recruitment budget.

Join us as we walk through the Membership Recruitment Program Tune-up Toolkit, which includes 8 “tools” that are best practices for recruiting members.* Hear case studies about how associations used these tools to recruit new members.

Learn how to evaluate key elements of your membership recruitment program. See if your program needs a tune-up, or if it’s ready to be revved-up so you can productively spend more budget dollars and drive membership growth.

During the webinar, you’ll get a New Member Engine Checklist, which gives you tools to apply immediately to your program.

Don’t wait until you’re “down the road” to improve your results – join us for this MGI webinar and get ready to rev up your member recruitment engine!


*Elisa, Julie, Matt, and Tim partnered in 2022 to develop the Membership Recruitment Program Tune-up Toolkit and New Member Engine Checklist as part of their work together on ASAE’s Membership Professionals Advisory Council.

Earn 1 credit toward your CAE.

There is no charge for this webinar.


As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Please note that live webinars are eligible for CAE credit, but not on-demand/archived webinars.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe toward the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

Privacy Policy

* Indicates required field

This offer is not valid to those in the EU. By submitting this request, I authorize Marketing General Incorporated to send me electronic communications from time to time regarding exclusive Marketing General Incorporated resources. This service can be discontinued at any time by following the opt-out links in the communications.

Marketing General Incorporated
625 North Washington Street, Suite 450
Alexandria, VA 22314
Phone: 703.739.1000
Toll Free: 800.644.6646
Fax: 703.549.6057