Key Takeaways and Insights from MGI’s 2024 Membership Marketing Benchmarking Report

Marketing General Incorporated

Thursday, July 25, 2024
12:00-1:00 pm ET

Discover the Path to Membership Growth

2024 Membership Marketing Benchmarking Report

Association membership is on the rise after a challenging few years. The 2024 Membership Marketing Benchmarking Report brings exciting news for association leaders: membership is not just recovering but thriving.

This year’s report highlights significant growth trends, a historic low in membership declines, and the power of a compelling value proposition. Learn how successful associations are prioritizing new member recruitment, continuously innovating, and using effective marketing strategies to expand their membership.

What can you learn from our report, and how can you apply these insights? How can you drive growth for your association during this period of expansion?

Join us for an exclusive webinar where industry leaders Tony, Elisa, and Adina will share key takeaways and actionable findings from the report. Equip yourself with strategies and tactics to elevate your association’s impact and achieve sustained growth.

Earn 1 credit toward your CAE.

There is no charge for this webinar.


As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Please note that live webinars are eligible for CAE credit, but not on-demand/archived webinars.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe toward the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on their needs.

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