Highlights and Insights from MGI’s 2024 Association Economic Outlook Report

Marketing General Incorporated

Thursday, Mar 28, 2024
12:00-1:00 pm ET

Presented by:
Adina Wasserman, PhD, Research Director
McKay Wright, PhD, Market Research Analyst
Rick Whelan, CDM, MGI President

2024 Association Economic Outlook Report

Associations have faced a lot of disruption and uncertainty during the past five years. With this disruption has come many growth opportunities.

MGI’s 2024 Association Economic Outlook Report shows that associations have a positive outlook for 2024. The majority of associations anticipate growth in key metrics such as membership counts, non-dues revenue, and overall revenue. Most association leaders tell us that they plan to develop new products and services to meet members’ needs, and they anticipate increases in member engagement this year.

Join us as we discuss the report's key findings, trends, and opportunities within the association landscape.

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