Charting Your Course Through the Storm–
With Your Members’ Guidance

Marketing General Incorporated

Tuesday, November 16, 2021
1:00-2:00 PM ET

A Panel Discussion

Elisa Joseph Anders, Senior Account Director, MGI
Jen Rhodes, Membership & External Relations Director, Midwest Energy Efficiency Alliance
Ashley Hodak Sullivan, Director, Membership & Marketing, National Association of College and University Attorneys
Greg Wilder, Chief Operating Officer, Georgia Society of Certified Public Accountants

Whether your organization is in the eye of the storm, battling strong winds, or trying to rebuild in the aftermath, how should you chart your course? A critical success factor: get guidance from your members so you can adjust your value proposition to meet their needs.

Hear how three associations—one individual membership association and two trade associations—have used member guidance to strengthen their value propositions, rebuild dues and non-dues revenue streams, and further their missions during the pandemic.

Learn why seeking guidance from your members is important, especially during a crisis. Understand how to put these tactics into practice to weather the next storm. Get valuable takeaways to apply to your association as we continue to navigate through the pandemic and beyond.

Earn 1 credit toward your CAE.

There is no charge for this webinar.


As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Please note that live webinars are eligible for CAE credit, but not on-demand/archived webinars.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame toward the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

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Marketing General Incorporated
625 North Washington Street, Suite 450
Alexandria, VA 22314
Phone: 703.739.1000
Toll Free: 800.644.6646
Fax: 703.549.6057