Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book:
Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission

Marketing General Incorporated

Thursday, May 6, 2021
12:00-1:00 PM ET

An Interview with Author Tony Rossell, Senior Vice President, MGI
Moderated by Rick Whelan, President, MGI

Why is a growing membership so important? How can a thriving membership program be planned and executed? What is required to achieve long-term membership resiliency? Tony Rossell will answer these questions and more during this exclusive interview.

Hear Tony share practical guidance and reflections from his book, which explains why an effective membership recruitment program is the key to association growth, financial health, and mission success.

Don’t miss the opportunity to learn from Tony’s extensive experience and wisdom. Bring your questions!

“If I were going to read only one book on how to develop, nurture, and grow your business, particularly during these challenging times, it would be this one. Tony has been the industry expert for the past thirty years and his knowledge is invaluable.”

Chris Strong, Senior Vice President, Conventions and Membership, National Business Aviation Association

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